Marketing Manager, Retail Mall

We seek a dynamic and innovative Marketing Manager, Retail Mall to lead a marketing team and play a key role in creating innovative strategies to drive retailers’ sales and customer footfall to two new malls.

Responsibilities:

• Conceptualise and implement integrated marketing campaigns to drive awareness and engagement.
• To set budgetary control, advertising, promotions, events, public relations and direct marketing initiatives.
• Plan, execute and manage social media and marketing campaigns with a focus on achieving set goals.
• Conduct post-campaign analysis, budget tracking and prepare insightful reports.
• Build strong relationships with internal stakeholders and external agencies for successful project outcomes.
• Identify and leverage strategic alliances for sponsorships, event opportunities and public relations initiatives.
• Proactively plan collaborations with partners and tenants to enhance project visibility. Contribute to budget planning to ensure expenditures align with approved budgets.
• Conduct post-promotional campaign or event reviews, assessing effectiveness and providing valuable insights.
• Actively participate in broader group campaigns and initiatives.
• Lead and inspire a team of professionals towards achieving organisational goals.

Requirements:

• Bachelor’s degree in Mass Communication, Marketing, Event Management or related disciplines.
• Minimum 5 to 7 years of working experience in a similar role
• Knowledge of KPIs and marketing techniques for effective project management.
• Ability to thrive in a fast-paced and dynamic environment.